Why did Suburban Square finally hit full occupancy this spring at the exact moment a Chinatown restaurant owner was buying a building two blocks away instead of signing a lease? Those two facts sound unrelated if you only follow one or the other. Put them next to each other and they explain something about how downtown Ardmore actually works right now, which is that it isn't one retail district anymore. It's two, running on opposite logic, a five-minute walk apart.
If you've noticed that a Saturday errand run downtown now takes longer than it used to, that the Square feels different than it did two years ago, and that Cricket Avenue has started to feel like a destination instead of a side street, this is why.
Suburban Square filled up fast. After a leasing surge brought in thirteen new tenants, the center reached full occupancy this spring, according to the Philadelphia Business Journal's reporting on the property. The catalyst was Coulter Place, the 131-unit residential building that added 20,000 square feet of retail space and put a few hundred new neighbors upstairs from the shops. Barry's, On Running, and Boll & Branch all made their first entries into the Philadelphia suburban market at the same address, while Patagonia, New Balance, and Arhaus used the leasing surge to expand their existing regional footprint into the complex.
None of that happened by accident, and none of it happened for the same reason a chef opens a restaurant. When PopUp Bagels picked Suburban Square for its first Philadelphia-region shop, opening at 10 Coulter Avenue on March 20, franchisee Brian Harrington explained the decision in terms that had nothing to do with food.
"Suburban Square was a no-brainer. You've got strong co-tenancy, great accessibility, and a built-in flow of people throughout the day."
That is the Square's actual product: guaranteed foot traffic manufactured by adjacency. Apple, Trader Joe's, and Life Time already pull people in. A new tenant isn't betting on its own draw, it's betting on everyone else's. The opening morning made the math visible. By 7:30 a.m., more than a hundred people were lined up outside PopUp Bagels, some in trucker hats reading "Not Famous but Known," waiting for a bagel chain that had never opened in the Philadelphia region before that Friday.
Cricket Avenue is filling in too, but the businesses landing there are making a different calculation, and the clearest example is EMei.
Dan Tsao has run EMei's Chinatown Sichuan restaurant since 2011 without expanding it once. When he decided to open a second location, he didn't lease space in Suburban Square. He purchased the building at 98 Cricket Avenue, the former home of John Henry's Pub, after his own sales data showed a large share of his Chinatown customers were already driving in from Lower Merion. He explained the ownership decision plainly in comments to the Inquirer covering EMei's expansion into Ardmore and South Philadelphia:
"Our model has evolved. Instead of putting over half a million dollars into leasehold improvements that don't belong to us, we'd rather put that money into a building that becomes part of the company's foundation."
That's not a franchisee riding someone else's foot traffic. That's an owner betting on his own name being the destination, in a building he controls outright, on a street that doesn't have an Apple or a Trader Joe's to lean on.
Izzy's runs the same experiment at a smaller scale. The 24-seat sake bar on East Lancaster Avenue has no website, no reservation system, and nothing but an Instagram account, yet it draws lines of people milling near the front windows waiting their turn for a handroll and a shochu highball, according to Philadelphia Magazine's review of the space. It shares a kitchen with Ripplewood next door. Both are owned by Peter Martin, who also owns the third property on that same stretch: Ardmore Music Hall.
Here's how the two models actually differ in practice:
| Suburban Square | Cricket Avenue / East Lancaster | |
|---|---|---|
| How customers arrive | Adjacency to established anchors | Word of mouth, no ads, discovery |
| Typical operator | Franchisee or regional expansion | Owner-operator, often first location |
| Property relationship | Leased retail space | Building purchase (EMei) or storefront lease (Izzy's) |
| Scale | National or fast-growing regional brands | Small footprint by design (24 seats at Izzy's) |
| Recent example | PopUp Bagels, Patagonia, Barry's | EMei, Izzy's |
Peter Martin's three properties matter beyond their individual menus because they sit at the literal joint between the two systems, close enough to Suburban Square to catch overflow, far enough onto East Lancaster to need their own draw.
Ardmore Music Hall supplies that draw directly. This September alone, the venue's calendar runs from Whitney on the 18th to Damien Jurado over the 19th and 20th to Fastball and Spacehog on the 29th. That's not incidental to Ripplewood and Izzy's, it's their customer base. Reviewers covering Izzy's have specifically noted that the wait for a table gets longer on nights when a show is running next door, which is exactly what you'd expect if the bar's real audience is walking over from the Music Hall rather than wandering down from the Square.
That's the mechanism that lets the Cricket Avenue side of downtown sustain itself without leaning on co-tenancy the way the Square does. It isn't retail adjacency pulling people in. It's a live calendar of touring acts doing the same job Apple and Trader Joe's do for the Square, just with a different kind of gravity.
The practical effect is that downtown Ardmore now runs two different kinds of Saturday, and knowing which one you're walking into changes what you should expect to find.
Head into Suburban Square and Coulter Place for the sure thing: New Balance, Patagonia, a bagel from a franchise that already has a two-hour line by mid-morning most weekends. That side of downtown is built to be predictable, and predictable is exactly what a growing number of national retailers are betting on when they pick Ardmore for a first Philadelphia-area location.
Walk two blocks to Cricket Avenue and East Lancaster for the version that changes month to month. Izzy's still isn't taking reservations. EMei was targeting a summer 2026 opening at 98 Cricket, so if you haven't checked in on the build-out lately, that block is worth a look before you assume it's still under construction. Ripplewood keeps its usual crowd, and whatever's on the Music Hall marquee that week decides how packed the sidewalk outside gets.
A few concrete things worth putting on the radar this fall:
None of this makes one half of downtown better than the other. It makes them different tools for different Saturdays, and the fact that they're both filling up at the same time, for opposite reasons, is the actual story of Ardmore in 2026. The neighborhood didn't get one bigger downtown. It got two overlapping ones, each betting on a different theory of why people show up.
That kind of layered growth, where a legacy shopping center and a block of owner-operated restaurants expand side by side without competing for the same customer, tends to be a good sign for a town's long-term footing. It's the kind of detail that also matters if you're weighing what a home near this corridor is worth, since a downtown with two working economic engines is a different bet than one riding a single anchor.
If you're curious how Ardmore's retail and restaurant momentum is showing up in what buyers are willing to pay for a walk to Cricket Avenue, Main Line Fine Homes tracks that alongside the rest of the Main Line market. Request a free home valuation or a private consultation if you want the neighborhood-level read on what all of this means for your own address.